SMART INTEGRATION 2009 focuses on the strategies, trends and technologies, as well as the various B2B software and services, associated with linking the business processes, IT infrastructure and data associated with your internal applications and with those of your external business partners. This event includes market trends, technologies and product functionality, best practices, strategies, organizational issues and return-on-investment strategies.

'Smart integration 2009' isn't the goal, but it supports the goal, which is the seamless execution of business processes (such as procurement) or the secure exchange of master data (such as product information) among two or more companies. Automating such business activities helps drive bottom-line revenue via reduced errors, reduced cost of operations and faster process execution — such cost containment is particularly important during the global recession. It also drives top-line revenue via lowering barriers to automation, improving customer and external business partner satisfaction, and increased "stickiness" once automated processes and data exchanges are implemented. SMART integration is a key IT enabler — an IT discipline that is essential to achieving many high-level business profitability and growth objectives.